Who Doesn’t Want To Boost Sales All Year Round?
There are various methods and tactics for driving eCommerce sales all year round. In this article we will run through the best practices that we think you should implement into your strategy for 2022.
Develop Your Brand
By developing your brand image and making the experience feel more premium you can begin to start charging more from your customers. Adding logos, quality packing and providing excellent customer service are just some of the ways we like to add value to a product and service. It’s important to have brand consistency with things such as your colour palette, fonts, style, formatting and more. Developing a tone of voice and brand personality will really help your audience connect with your brand on a deeper level. It’s important to consider the types of messaging that might be appropriate for your customers too.
One of the best ways to grow your customer base is through building out your email subscribers, we recommend having an email sign-up box on the landing page of your website so that you can keep customers in the loop with new product launches and other service announcements. These email lists can be later used to produce lookalike audiences for Facebook advertising campaigns. A lookalike audience Is used to find people that may be interested in your product or service because they have similar characteristics to your existing customers. Some eCommerce SEO agencies In London can help you build and scale your email marketing strategies in order to boost store sales and increase ROI.
USP (Have A Unique Selling Point)
A unique selling point will help you to separate from your competition, these selling points help you to stand out from the crowd. It’s important to consider the pain points that you might solve for a customer. Think about how your product or service provides a world-class solution to your consumer’s needs. Ensure you make your selling points visual on the home page of your website, one of the ways you can achieve this is through iconography or powerful PNG imagery.
Know Your Customer
Getting to know your customer and building out your audience targeting for social media adverts can be one of the most beneficial tactics for scaling up your store sales. Detailed audience targeting in Facebook Ads helps you to find more people like your existing customer base. You should consider your audience demographic and the types of interests that they might have surrounding your product or service.
Abandoned carts are a serious game changer for ecommerce businesses. Using this tactic can increase conversions by over 200% and then some! An abandoned cart message can be sent to customers who got all the way to the checkout and then clicked off for one reason or another.
The message is usually best sent around 12 hours later and sometimes a third can be sent 24 hours after that to ensure success. In the message, you usually feature the product that they missed, and a great call to action saying “you forgot this. Checkout now for an extra 20% off your entire order!”. This ensures you pick up all those sales that almost slipped through the cracks
Provide Free Delivery
Another great tactic for boosting sales is by providing free shipping, this is especially beneficial for companies that sell high-ticket expensive products online. Free delivery will help give your customers that extra little nudge towards checkout. Plus who doesn’t love free shipping? If it’s already an expensive product, often customers may get to the checkout screen, see the added shipping costs and abandon their shopping cart altogether, this is the last thing eCommerce stores want.
Discounts & Promo Codes
A great way to reel in your potential customers is with an offer, people love to think they are getting a good bargain on something. Some people even buy things they don’t want or need just because they are cheap. Providing a discount code, especially around seasonal times of the year such as Black Friday is a sure-fire method for attracting new customers and boosting sales during this period.
As you can see there are various tactics you can employ to drive more eCommerce sales in all your stores no matter what sector they’re in. Make sure you try these 7 things first if you want to take your store to the next level and generate more traffic towards your company’s website. Finally, we strongly recommend setting up Google Analytics to track all the data so you can see how these improvements are boosting site traffic and reducing your website bounce rate.