If you’ve been paying attention to the news at all over the past few years, you’ll know that CTV viewership has been on the rise. In fact, according to recent numbers from BBM Canada, CTV viewership is at an all-time high.
So what’s driving this growth? And what does it mean for broadcasters and advertisers?
Let’s take a closer look.
The Growth of CTV Viewership and the Factors That Have Contributed To It
In recent years, connected TV viewership has grown exponentially. There are many factors that have contributed to this growth.
First, the number of households with high-speed internet access has increased dramatically. This has made it much easier for people to stream content from a variety of different platforms.
Second, the cost of streaming devices has come down significantly. This has made it more affordable for people to access the content they want.
Third, the variety and quality of content available on connected TV platforms has increased dramatically. This has made it more attractive for people to cut the cord and ditch their traditional cable or satellite subscription.
Finally, the increase in smart TV ownership has made it easier for people to access content through their television. This has led to a dramatic increase in connected TV viewing.
As more and more people continue to cut the cord, it is likely that connected TV viewership will continue to grow at an exponential rate.
The Different Ways in Which People Are Consuming CTV Content
There are a number of different ways in which people are consuming connected TV content these days.
Perhaps the most common way is simply streaming shows and movies from popular services like Netflix, Hulu, and Amazon Prime. This is convenient and easy to do, and it doesn’t require any special equipment.
However, some people are taking things a step further by using so-called “smart TVs.” These are TVs that have built-in features that allow them to connect to the internet and access a variety of different online content.
In addition, there are also devices like Roku and Apple TV that can be used to stream content to a regular TV. Finally, there is also the option of using a gaming console like Xbox or Playstation to watch TV shows and movies.
Each of these options has its own advantages and disadvantages, but they all offer a unique way to experience connected TV content.
How Advertisers Are Taking Advantage of the Trend
As more and more people ditch their traditional cable packages in favor of streaming services like Netflix and Hulu, advertisers are starting to take notice. Connected TV (CTV) refers to any TV that is connected to the internet, whether through a smart TV, a gaming console, or a streaming device like a Roku or Amazon Fire Stick.
Advertisers are taking advantage of this trend by buying CTV advertising space on popular streaming platforms. They can target their ads to specific demographics, interests, and even households.
For example, a car company might target its ads to viewers who live in urban areas and have shown an interest in travel.
CTV offers a number of benefits for advertisers, including reach (ability to target ads to specific groups of people), engagement (ability to measure how long viewers are watching an ad), and frequency (the ability to serve multiple ads to the same viewer).
With these benefits, it’s no wonder that CTV advertising is expected to grow significantly in the coming years.
The Future of CTV and Its Potential to Disrupt Traditional Broadcasting
The future of connected TV is looking very bright. More and more people are cutting the cord and switching to streaming services like Netflix, Hulu, and Amazon Prime. This trend is only going to continue as broadband speeds continue to increase and more content becomes available online.
This shift is already having a major impact on traditional broadcasters like NBC, ABC, and CBS. They are losing viewers to these new platforms and are having to adapt their business models accordingly.
In the future, we will likely see even more disruption in the broadcasting industry as connected TV continues to grow in popularity.
While there are many factors at play, we believe that the continued growth of CTV viewership can be attributed to a few key drivers.
First, viewers are increasingly watching TV and other video content on devices other than their television sets. This gives them more opportunities to watch their favorite shows when and how they want.
Second, broadcasters have been investing in high-quality original programming that is resonating with audiences. And finally, we continue to adopt new technologies at a rapid pace, opening up new opportunities for advertisers to reach consumers through CTV.
What do you think has contributed most to the growth of CTV viewership?
