Four Things to Do Before You Give a Sales Talk

Four Things to Do Before You Give a Sales Talk

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Ask for a cappuccino. The barista will tell you the price. You pay. You getyour coffee. What’s the problem?

It’s not a problem. It’s just how it should be.

Why is it so different when you change roles? Selling your products and services can feel awkward or sleazy.

This article will discuss 4 ways to prepare for a talk in sales.

  • Check out the answers and questions for the most common questions
  • Get a rough estimate
  • Analyze your competition
  • Learn when to say no

These things will become second nature over time, and you won’t even need to think about it anymore. Good preparation is important when you are just starting out.


1. Check out the answers and questions for the most common questions.

You can bet that some basic questions will arise before you even start the sales talk. Every customer needs to know some basics. These are usually the basics that you know, but it is possible for customers to not understand how they work.

Before you give your talk, review the basics questions. You can answer the questions but not all of them. Think about what you would have to say.

  • Is it possible to get what I want?
  • What time can I get it?
  • Are there any potential risks?
  • How much does it cost?
  • What is included?

These questions can be tailored to your business. It is important to learn the basics. You can also publish your questions and answers as an FAQ on your website. Your customers will be able to find you if they have the right preparation.


Ask questions for a great deal

You can gather all the information you need by asking a few questions on your own. It’s like you and the customer having a briefing. This will help you to determine the basis of your offer and show professionalism to your customer.

Include as much detail as possible. This includes information such as materials, sizes, deadlines, and special requirements.

  • How do you get started with an assignment?
  • Are customers clear about what they want?
  • What is essential?
  • What is their exact image?
  • Are all the details you require available?

Knowing the customer’s exact needs will help you decide if you are able to offer it at a fair price. Your customer won’t be tempted to buy if you don’t offer what they want.


2. Get a rough estimate

Prepare your offer for the customer before you start a sales conversation. To estimate how many hours the job will take, you can use what information you have about it. Next, calculate your hourly rate to give the customer an estimate.


Clear price

Customers are more concerned about the final product than the hours worked. Customers prefer to be told the price for the entire job, rather than an hourly rate. This is easier to understand, and it doesn’t mean that the price cannot go up. These cases can be resolved by agreeing on a set number of hours.


Prices should not be dictated by the customer

If a customer attempts to fix the price of your services, sales talks can become awkward. You can determine if the customer’s price is reasonable by creating a rough estimate. You can decline or negotiate the job if it is unacceptable.


3. Analyze your competition

The customer may be speaking to multiple companies. Your sales pitch is your chance to make the customer remember you.


Let them hear your positive qualities

Let the customer know about all your positive sides. Customers will be drawn to you because of your strong points. Start the conversation by saying “What I do different from other people in my field is …”.”. You demonstrate confidence and give customers a reason to choose you.


Value your products more than your value

It could be between you and your competitor. What is the most persuasive thing about a customer? Compare your performance with the competition in terms of quality and price.

  • A better price/quality ratio. You might consider charging more. It’s important to remember that you don’t have to negotiate if your prices are the same.
  • Poor price/quality ratio. Potential customers might ask you to “justify”, or have a strong bargaining position.

Your product’s value lies in the experience it provides customers. Customers don’t just buy the product; they get more time, more confidence, and a sense of security. In your sales pitch, try to identify the value that is most important to the customer. This will enable you to convince customers and help you make informed decisions when working with customers.


4. Learn when to say no

Sometimes a sales conversation does not lead to a deal. Sometimes, you just need to discuss options and sometimes your offer doesn’t meet the customer’s demands. It happens all the time. Don’t be discouraged.


List your dealbreakers

What customer demand would cause you to decline a job offer? If the job had to be completed by the end the week, would you accept it? If the customer refuses to look at work in progress. would you agree to take on the job?

A bad deal can make it difficult to sell your products and services. When you are preparing your offer, make sure to note what is not negotiable.


Reduction in under-rate

It can feel like you’re losing if you aren’t confident about selling. It is actually a good idea to decline a poor offer. It’s okay to not feel guilty about it. It is better to work at a rate that is lower than yours and spend your time finding customers willing to pay what you are asking.

Avoid awkwardness by attracting the right customers to your website with a pricing webpage.


Conclusion: Think like you are a salesperson, not a customer

Have you ever been sold a poor second-hand vehicle? Do you recall the pushy sales rep who sold you a bad second-hand car? This is not how you want to be, However, don’t let bad customer experiences prevent you from selling your products and services.

Sales talks aren’t just for the Jerry Maguires and the Weasley twins. While natural talent is helpful, the best combination for confident sales talks is a well-prepared product and good preparation.

Ethan Robert
Ethan Robert
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