Including video content into your marketing strategy can be a game changer for both B2B and B2C businesses, and if done well, there are many areas you can use video content.
If you have an in-house team and the right equipment, producing long and short-form content for your channels is a must to reach a wider audience and grow your brand awareness. If you want to add this content type to your marketing strategies but unfortunately don’t have the team to support it, this is where a digital marketing agency can help you.
The most obvious approach for video content would be social media, especially with how powerful TikTok and Reels have proven to be over the past few years. New trends pop up on social channels weekly, so when it comes to planning this type of content, you need to be quick and efficient. Luckily, this short-form content can be more laid back and need less production, so grabbing the footage on your phone for a quick turnaround will produce good results. Top tip – save audio sounds you think would work well for your business and save trending videos you could use as inspiration to come back to later when you have time to film.
Filming video content to run alongside a blog post will help increase the reach on channels, including LinkedIn and Facebook. This video content could be in the form of a 45-second clip to promote the blog post going live on social media feeds and stories, or you could focus on producing a video that supports one section from your blog article and post it including the caption ‘read more on our blog now’.
Case studies and reviews are important for all businesses, so why not create and build a portfolio of these in video form? As I mentioned, video content will help you reach a wider audience and create a more personal feel to your content. Your followers will appreciate seeing and hearing from real people who have been through the service you offer or purchased and use the products you sell.
Product videos will allow you to visually show all aspects of what you sell and can help convert interest into a sale. You could have evergreen content produced to a high standard with detailed editing that you can repurpose and use across every channel, or you could go for a simple, 60-second video for socials just covering the basic information people need to gain that interest in your products.
Having a video on your website will automatically gain interest from new people visiting your site and allow you to track video metrics to create a strategy going forward. Think of a homepage video as a first impression and use this to cover all of the important factors, including what you do, how long you’ve been doing it and your USPs. This is your chance to add people to your marketing funnel, ready to convert them from ‘just browsing’ to making their first purchase.
To summarise, adding video into your marketing across channels that would work best for your business will improve your reach and brand awareness, later resulting in those conversions we all love to see. Good quality content and a strong strategy are important; however, in general, videos have a good return on investment as people love watching them.
