Portugal takes the 45th position in the world’s largest e-commerce markets, generating over US$4.3 billion annually. Over 7.2 million Portuguese residents own a smartphone, equating to over three-quarters of the population. Studies show that out of the 83% of Portugal residents who own a smartphone, 60% buy products online. That shows how penetrative the e-commerce market is in Portugal, giving you enough reasons to expand your business to this fertile market.
The Benefits of Portugal Proxies in E-commerce
When expanding your services to the Portuguese market, you need enough data to direct your marketing and content creation strategies. Premium Portugal proxies offer extra protection and 99.9% uptime, enabling seamless data extraction from different e-commerce websites. Proxies safeguard your privacy and identity as you crawl multiple websites to extract useful market analysis, pricing, and marketing data. So, when do Portugal proxies come in handy? Here are some critical use cases.
Web Scraping for Internet Marketing
The most referenced use case for Portugal proxies is internet marketing and web scraping. They provide digital marketers and businesses with an opportunity to attain a competitive edge through proper strategizing and content marketing. With a good web scraper and data analysis tool with the support of high-quality proxies, you can crawl competitors’ websites to scrutinize and analyze their info. To achieve maximum output, use one of the best Portugal proxies, preferably with a feature to seamlessly rotate IP addresses. This function enables simultaneous large scope scraping across many websites.
Market Price Monitoring
One mistake any business penetrating Portugal markets can make is to overprice services or products. Clients in these locations are used to purchasing products or services for a particular price. They wouldn’t think twice about running away from a provider that sells products at a higher price than the standard market rates. Additionally, clients will avoid your products if they are underpriced as they’ll doubt the quality.
To avoid scaring your potential customers away, you must price your products and services per market standards. High-quality Portugal proxies with high uptimes provide secure and anonymous connections, enabling you to scrape and monitor market prices. Such crucial data will inform competitive product and service pricing.
Boost Social Media Marketing
Per Statista, out of all mobile social media visits in 2022, 80.99% were for Facebook. Pinterest came second with approximately 6.4% of the mobile social networking site visits, followed by Instagram with 6.39%. YouTube was a distant fourth with 1.05%. These social media stats show that you’ll reap massive benefits if you invest correctly in social media marketing.
However, Facebook, YouTube, and Instagram have a per-user limit on how many accounts you can run concurrently. Exceeding the designated quota will ultimately lead to the closure of your accounts. Realize that running multiple social media profiles gives you better access to more followers, traffic and sales.
With Portugal proxies, you gain multiple alternating IP addresses to run multiple social media accounts. These proxies safeguard all the connections to different social media accounts, preventing loss of access. Additionally, you can use proxy-powered social media bots to scrape data from various platforms to inform your marketing strategies.
Website Localization
Statistics indicate that 96% of Portugal residents speak and converse in Portuguese fluently. Only 14.87% of Portugal residents understand and speak English fluently. Other languages spoken in this country include Estonian (1.89%), Spanish (6.98%), German (1.22%), French (10.39%) and Italian (0.88%). Presenting the English version of your website to Portugal clients means you won’t get much engagement and traffic.
You need to localize your website and optimize the SEO for Portuguese customers. With a good web scraping tool, proxies, and a talented content translator, it’s possible to make your business website accessible to Portuguese residents.
Conclusion
If you want to expand your business and get it on the global map, Portugal is one of the world’s best jurisdictions to consider. Portugal has the capacity, population-wise and e-commerce marketwise, to help your business achieve its key aim. All it would take is for your teams to be ready to execute effective marketing campaigns to attract more clients to your side. They must be prepared to learn and utilize the best marketing tools, including proxies, web scrapers, and translation tools.
